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World' first ever 'Scratch Car-D'
26 Jun 2007
Thousands of people lined up, grabbed a penny and rubbed away on the world’s first ‘Scratch Car-d’ today. The unique SUV took two weeks to prepare and was completely covered in silver latex – the material found on lottery scratch cards. Underneath were thousands of individual panels, with one revealing a symbol to win the vehicle.
The ‘Scratch Car-d’ was unveiled in London’s Covent Garden on a bed of 16,995 pennies to mark the launch of the new Chevrolet Captiva, the company's first SUV for the UK market.
Chevrolet's Les Turton comments:
“It’s exciting and unique to unveil the world’s first ‘Scratch Car-d’ in the UK, giving the British public the chance to take part in the biggest scratch off in history. You've been able to scratch to win a car before, but using a vehicle as an actual scratch card is certainly a first – and it could take 14 hours of scratching. The Captiva is set to be one of the best value for money SUV's on the market, but the fact that a lucky participant is only one scratch away from winning the car represents even better value.”
The Chevrolet Captiva is available to order now from £16,995 on the road.
The ‘Scratch Car-d’ was unveiled in London’s Covent Garden on a bed of 16,995 pennies to mark the launch of the new Chevrolet Captiva, the company's first SUV for the UK market.
Chevrolet's Les Turton comments:
“It’s exciting and unique to unveil the world’s first ‘Scratch Car-d’ in the UK, giving the British public the chance to take part in the biggest scratch off in history. You've been able to scratch to win a car before, but using a vehicle as an actual scratch card is certainly a first – and it could take 14 hours of scratching. The Captiva is set to be one of the best value for money SUV's on the market, but the fact that a lucky participant is only one scratch away from winning the car represents even better value.”
The Chevrolet Captiva is available to order now from £16,995 on the road.
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