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Bond's car hailed 'coolest brand'
James Bond's favourite car - the Aston Martin - is the coolest brand in Britain.
The iconic car maker beat the iPod and YouTube in the 2007 list of the top 500 coolest brands.
Aston Martin's profile has been boosted by the success of the latest Bond flick Casino Royale.
Coolbrands, the consulting firm which carried out the survey, said: "The success of Casino Royale and the rekindled love affair between the British public and Bond as a result shows there is a deeply ingrained association with the man and the car in the minds of Britons."
Apple's iPod was runner up in the list and its software iTunes came in at 19th place.
YouTube, the video sharing website owned by Google, came third.
Stephen Cheliotis, chairman of The CoolBrands Council, said the top 20 list was a reflection of our changing needs, wants and interests.
He said: "Some things can become cool by virtue of their necessity or prevalence in your life, like Google, or Amazon.
"On the other hand, the things you really want, but may know you'll never get - like a Rolex or a Ferrari - are considered just as cool."